The "Color" exhibition opened in the summer of 2024 at the Design Museum Holon. The exhibition seeks to explore how we understand, perceive, and interpret color and coloration, which are usually influenced by time, place, tradition, and culture. Over 35 Israeli designers from various disciplines were invited to showcase existing works alongside creating new ones specifically for the exhibition.
At the start of the branding process for the exhibition, I asked myself: What is color? In its physical definition, color is the refraction of light rays. A phenomenon of light dispersion lead me through the whole process and thats how I came to final result. The prism became the foundation of our concept—we deconstructed the idea of color into its full range through vibrant gradients.
The final logo celebrates the richness of colors and giving it a dynamic feeling of a ray that is going forward. The colors flow in a smooth and rich transition, illustrating how a single beam can create an entire world.
The final logo celebrates the richness of colors and giving it a dynamic feeling of a ray that is going forward. The colors flow in a smooth and rich transition, illustrating how a single beam can create an entire world.
Made for studio Re-Levant
A design language that is accessible, clear, and straightforward, as the exhibition appeals to a broad audience across various age groups.
